Consumer Segmentation and Behavior

Tolak Angin

History

Tolak Angin produced by Sido Muncul was founded in 1951 in south Jakarta. This company is first herbs industry in Indonesia. Tolak Angin is the first and best product from Sido Muncul.

The variants of Tolak Angin

Tolak Angin has 3 variants: Tolak Angin extra warm, Tolak Angin plus honey, Tolak Angin Herbal Peppermint Lozenges.

Tolak Angin Extra Warm and Tolak Angin Plus Honey

The target market of both Tolak Angin in the above is every person who do nocturnal activity and every person who do journey far.

Tolak Angin Herbal Peppermint Lozenges

Target market of Tolak Angin Herbal Peppermint Lozenges is everybody.

Advertisement

We can find the target market of Tolak Angin is every people in Indonesia.

The consumer chooses Tolak Angin influenced by the advertisement of product. Because Tolak Angin has good motto is Orang Pintar Minum Tolak Angin. So the consumer thinks if they consume Tolak Angin they are a smart guy.

Distribution

Tolak Angin can find everywhere so the consumer buys the product in nearby kiosk, no need to go to elite places.

Market Demographic

Marketing goals Tolak Angin according to age factor is everybody above 12 year except Tolak Angin Herbal Peppermint Lozenges.
Marketing goals Tolak Angin according to gender is all gender.

Marketing goals Tolak Angin according to income is anyone can buy this product.

Consumer Behaviors

The consumer select Tolak Angin based on the uses product and the image of company.

My Opinion

I think the products packaging, the placement, distribution, advertisement suitable with the targeted market. And Tolak Angin must be some extension of the market. I suggest that Tolak Angin herb remain to be taken care of by its existence because herb represents one of the proper nation culture preserve.

TOLAK ANGIN

The business competitive of herb in this time is very crowded because many competitors in the market. So every company should be competing with other company in the market. The purpose of this discuss are how Tolak Angin can survive in the market. The first and best product from Sido Muncul is Tolak Angin, her herb started to be well known and the demand was rising. Tolak Angin introduced in 1951. Tolak Angin is the only one product from Sido Muncul in the first established. Tolak Angin is available in three variants, Tolak Angin, Tolak Angin Extra Warm, Tolak Angin Herbal Peppermint Lozenges.

Tolak Angin







Ingredient :
Oryza sativa, Foeniculi Fructus, Isorae Fructus, Caryophylli Folium, Zingiberis Rhizoma, and other ingredient in extract form.

Uses :
Good for common cold and its symptoms such as fever, headache, sore throat, nausea, flatulence, abdominal pain, feeling of cold, sore eyes. Also maintain body defence mechanism during hard work, staying up all night and traveling far distances.

Direction :
Take 2 x 1 sachet of Tolak Angin powder daily with a glass of warm water .
Taken Tolak Angin + Honey directly from the sachet or with half a glass of warm water.

Packing(bungkusan) :
10 Sachet, Tolak Angin powder
12 Sachet @ 15 ml, Tolak Angin + Honey
10 catch cover @ 2 caplet, Tolak Angin caplet
For men and women.



Tolak Angin Extra Warm









Ingredients :
Amoni Fructus, Foeniculli Fructus, Isorae Fructus, Myristicae Semen, Burmanni Cortex, Centellae Herba, Caryophylli Folium, Parkiae Semen, Oryza sativa, Menthae arvensitis Herba, Usneae Thallus, Zingiberis Rhizoma var rubra, Panax Radix extract, Royal jelly.

Uses :
Good for common cold and its symptoms such as fever, headache, sore throat, nausea, flatulence, abdominal pain, feeling of cold, sore eyes. Warm the body.

Recommended dosage:
Take 3-4 x daily @ 1 tablet.
For preventive take 1 tablet daily.

Package :
4 tablets @ 650 mg x 12 strip.
For men and women.



Tolak Angin Herbal Peppermint Lozenges







Tolak Angin Herbal Peppermint Lozenges made of quality herbal and honey. It is effective for soothing our throat and nasal decongestion, and good to help reduce motion sickness.

Ingredients :
Amomi Fructus, Foeniculli Fructus, Caryophylli Folium, Menthae arvensis Herba, Zingiberis Rhizoma, Sugar, Glucose, Honey.

Packing : 15 sachet @ 5 lozenges. Sachet @ 50 lozenges Sachet @ 75 lozenges





Antangin is the heaviest competitor of Tolak Angin in the market.

ANTANGIN

By 1977, two new products namely Pil Ampuh and Antingin were added. Both products are readily available in the form of capsules or pills. Pil Ampuh is used for joint pains and stiffness while Antingin alleviates cold and flu symptoms.
Uses:

Antangin JRG - Tablet







Composition :
Each tablet contains:
Zingiberis Rhizoma : 743 mg
Royal Jelly : 65 mg
Panax Ginseng Extract : 130 mg
Blumeae Folia :247.6 mg
Menthae Folia : 495 mg
Alstoniae Cortex : 124 mg
Myristicae Semen : 124 mg


Uses:
- Effectively combats cold and alleviates its symptoms such as fever, nausea, bloating, cold sweat, dizziness, and fatigue.
- To maintain health and keep the body warm.


Dosage :
• To relieve cold symptoms, take 2 tablets three times daily. For best results, take 4 tables the first dose.
• To maintain health, take ANTANGIN JRG regularly, 2 tablets twice daily.
• Children ages 5 - 10, half the adult's dosage.



Antangin JRG – Liquid







Composition :
35% of the Antangin JRG extract contains:
Zingiberis Rhizoma : 9780 mg
Royal Jelly : 700 mg
Panax Ginseng Extract : 1400 mg
Blumeae Folia : 3260 mg
Menthae Folia : 6520 mg
Alstoniae Cortex : 1630 mg
Myristicae Semen : 1630 mg


Uses:
- Effectively combats cold and alleviates its symptoms such as fever, nausea, bloating, cold sweat, dizziness, and fatigue.
- To maintain health and keep the body warm.


Dosage :
• To relieve cold symptoms, take a sachet three times daily after a meal.
• Children ages 5 - 10, half the adult's dosage.

The selling target of Tolak Angin is women and man.
Tolak Angin have a good promotion because they are have a good motto “ Orang Pintar Minum Tolak Angin “.

The expected finding of this discuss is Tolak Angin have many excellence better than other competitors.

The fact of Tolak Angin is the first and best product from Sido Muncul is Tolak Angin, her herb started to be well known and the demand was rising. Tolak Angin introduced in 1951. Tolak Angin is the only one product from Sido Muncul in the first established. Tolak Angin is available in three variants, Tolak Angin, Tolak Angin Extra Warm, Tolak Angin Herbal Peppermint Lozenges.

In my opinion Tolak Angin is a good product from Sido Muncul. Because Tolak Angin have many various product type compared to antangin.. Beside that Tolak Angin has good innovation for the product, tolak angin create tolak angin herb in the form of peppermint. I think tolak angin also have unique in the case of promotion because refusing wind have slogan “Orang pintar minum Tolak Angin”. And in the end I feel proud with sido mucul because have succeeded to preserve traditional drug by modern the present day.

Sido Muncul

Sido Muncul

Sido Muncul Company was founded in 1951 in Jakarta Selatan. The type of this company is Ltd. This company is first herbs industry in Indonesia. This company produces health drinks.

Sido Muncul has a relationship with new partners in European and American markets. This company is open to receive approaches from parties serious about importing or joint production of their herbs product in foreign market, and welcomes inquiries.

An example of health drink that their produce is food supplement in any kind, C1000, an energy drinks with all kind of fruit flavors, ginseng coffee, powdered ginger milk and ginger tea, tamarind drink, cold and flu syrup for kids and adult herbs candy.

Sido Muncul has product called Kuku Bima Energy Drink. Kuku Bima Energy comes in sachet, so you can mix it with water anytime, anywhere. I think Kuku Bima is very simple to drink because comes in sachet. Kuku Bima comes in four flavors, natural, oranges, guava, and red grapes so consumers can choose very flavors what they like. Kuku Bima is product for increasing stamina and refreshing body because Kuku Bima contains panax radix ginseng extract, royal jelly, honey, taurine, caffeine, vit B1, vit B6, vit B12 and also more ginseng Korea and royal jelly.

I think this company is one of the biggest companies in Indonesia which produce health drinks. This company is first herbs industry in Indonesia. They also help to keep Indonesia healthy with their product. We can see their produce anywhere in Indonesia. One of their products is Kuku Bima Energy. This product helps us to keep our good stamina. I like from all the Kuku Bima Energy flavour I like to consume red grapes flavour because the taste very good. I am very proud with this company because Sido Muncul is one of National Company whose can compete with foreign company.

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